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How we embrace AI

    AI isn’t just ChatGPT and Midjourney, we actually use a lot of AI in our workflow to enhance pretty much everything we do. We like to consider ourselves moderate early adopters. We like to try new things but we will wait a bit for others to iron out the kinks first. AI, for us, possibly started with software that helps remove blurry photos and photos where people have eyes closed. This saves quite a lot of time given the number of images we take. 

    Following that, photoshop launched their generative AI and while the subject identification and editing is awful, the spot editing is great. This means we can now erase skin blemishes and edit out unwanted background objects much faster. We also use AI to help provide a base edit for all the photos but we still have to edit each photo individually, AI just speeds the process up.

    On the photography side, manufacturers have introduced AI to greatly improve auto-focus, especially for people where it can easily track their eyes. This results in more in focus photos partying face On a related note to facial recognition, we can now quickly scan our catalogue of photos to make sure we have the best photo of each person and make sure some of your more quirky friends aren’t over-represented in the photos, haha. Our drones have a fantastic video feature which lets them fly in a predetermined route to / from or around an object. This makes the video so much smoother and we can usually get the shot in one attempt.

    Unrelated to the photos, we have started using AI as an ideas generator like for general points to write about in this article. Also, when we make albums we usually use AI to give us a layout to start with which we can then work from, again, speeding up the process.

    AI is nowhere near taking over our jobs and we don’t think it ever will. All the couples we work with want the personal, human touch to their photos. However, using AI has given us our lives back and now instead of working 80 hours a week we can work a modest 50-60 hours. We look forward to the time when we can work an ideal 40 hour week and have more time for creativity and person to person interactions.